A2MediaTomBarker

 Song- Mura Masa and Slowthai. Deal Wiv It. The idea of the video is to highlight the governments incompetence in dealing with the coronavirus pandemic and the economy. The music video will be a mixed approached as it will be a performance and narrative music video. The music video will work well with the song as the lyrics link to my ideas that I want to convey in the video. I want to dress my friends up as the politicians, that have dealt with the pandemic to create a satirical approach. I am going to adhere to genre conventions of a political and social protest video. This would include satire and comments on the real world and society. I will take inspiration from Childish Gambino's 'This is America', because it is a perfect example of a political and social protest video. It will fit the NEA brief because it fits the length of the song time needed. The song is just over three minutes, so I will need to cut it down. The audience for the music video and the artist will b...

 'this is America' is a 2018 protest song that conveys the views of what a black male thinks about America. It has received over 722 million video views on You tube. Ten Shot Textual Analysis The exposition of the music video shows the Childish Gambino shooting someone with a bag over their head. After this action a wide shot is shown to see the way that the gun and body are removed from the mise-en-scene differently. The gun is carried away carefully, showing the importance and value of guns in America. Compared to the gun the body of a dead black man is dragged away as seen in the background of a tracking shot. Gambino here is commenting on how Americans value guns more than lives. The music video begins with upbeat party music with a South African styling which has connotations of happiness and positivity. The transition with the gunshot changes the mood entirely by going into a trap beat which is associated with urban ghetto areas of the USA and has a much darker sound and ...